In The Lego Movie, Octan is the base company of the main antagonist Lord Business. Lego Island for example features an Octan gas station and the company sponsors the race track.
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Octan has appeared in a number of Lego video games. Octan (or oktan) is the Danish word for octane, a component of gasoline. Since the release of the Octan name, Lego has not signed any further deals with Shell or other gas corporations.
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Octan first appeared in the 1992 sets "6397 Gas N' Wash Express" and "6594 Gas Transit". In 2014, Lego announced it would not renew its marketing agreement with Shell, under pressure from the environmental group Greenpeace. The Shell logo continued to be used on promotional sets after that time. īefore that time, logos of the real-world oil companies Esso, Shell, and Exxon were used on sets. Octan is a fictional oil company that has appeared in multiple Lego sets since 1992. Many of these subthemes would diverge notably from the urban city life depicted in general sets, including such themes as leisure resorts, rural farming and space port rocket launching. Since the launch of City in 2005, they are just labeled as City sets but often have multiple sets based around a single concept released at the same time during Lego's release schedule. In 20, the only town-based sets were released under the "World City" label. Under the Lego Town theme, the subthemes released during the 1990s and early 2000s also had individualized branding and labeling. Outside of Lego City's generic city and town life based sets that are released regularly (with Fire and Police being the two most prolific - both of which have been the flagship sets throughout the history of the theme), City has had various subthemes, many of which are recurring. Subthemes Īccording to Bricklink, The Lego Group released 1353 playsets and promotional packs of the Lego City theme. However, this system was critizised by some members of the Lego community due to its alleged incompatibility with the former baseplates, which had been gradually reduced in usage and limited to sets such as Lego Modular Buildings. In January 2021, Lego released a new plate-based road system for the City theme that differed from its predecessor, which used baseplates whose height equaled one-half of plate.
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Due to misinformation claiming that they removed these sets from being sold that led to backlash, Lego issued a follow-up statement emphasizing that the sets were still for sale and that digital advertising for the sets would just be temporarily halted. In June 2020, following the murder of George Floyd by police, Lego made an announcement that they would temporarily stop marketing police-related Lego City sets. On June 22, 2019, Lego City Adventures aired on Nickelodeon during a Saturday morning lineup along with SpongeBob SquarePants. During the Christmas season, a City-themed advent calendar set is sold through the online Lego Shop and at retailers. Eventually, different subthemes under the "Town" brand were used to tie together related sets, such as police, coast guard, emergency services, airport, road rescue, trains, fire, and harbour. By 1983, the remaining vehicle based sets that were not minifigure compatible had been discontinued.Īll sets were originally released under the "Legoland" label until it was discontinued and replaced with "Lego System" branding in 1991.
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In 1980, the Trains theme was completely revamped to complement the Town sets. This continued with the new minifigures, for some of the sets in its early years. Through the mid-1970s Town sets had buildings and vehicles functioning more as models, with minifigures unable to ride the vehicles. In 1975, a precursor to the minifigure was introduced, in the same scale but without moving parts. The Lego City theme traces its origins to Lego Town, a theme introduced with the first minifigures in 1978, when a completely new range of buildings and vehicles were introduced for the European markets, although Lego sets with city buildings and vehicles had been commonplace since the late 1960s.